Contact us
If you’re looking for a partner to help you drive revenue and achieve your business goals, look no further than Baten Strategy. Contact us today to learn more about our services and how we can help you succeed.
Founding Partner
Carlo Batenburg
Every dime, Every Time
Data-Driven Hospitality Innovator
Carlo Batenburg is a seasoned hospitality professional and entrepreneur who fuses his strong analytical thinking and experience in the hotel industry with technological acumen to help businesses thrive and innovate
Every Dime's Tale: From Hospitality to High Tech
Navigating Numbers: A Personal Journey
Carlo Batenburg | Founder of Baten Strategy
A Deeply Rooted Passion for Hospitality
Carlo Batenburg is a seasoned hospitality professional and entrepreneur, deeply rooted in the industry. With a strong analytical mindset cultivated through a lifelong fascination with numbers, statistics, and charts, Carlo discovered early in his career that his unique strength lies in data and revenue management. This inclination towards data and technology has guided him through a rewarding journey that led him to become a Google-certified Python developer.
Raised in a family with a rich heritage in hospitality, his connection to the industry is both personal and professional. He worked his way up through every possible role within the sector, culminating in his passion for revenue management. His diverse experience, coupled with his education at the EuroCollege Hogeschool, where he earned a Bachelor’s degree in Hotel & Hospitality Management, provides him with a comprehensive understanding of the business.
Throughout his career, Carlo has been instrumental in the growth of numerous hotel chains, handling everything from integrating hotels into groups to establishing entirely new chains. This dynamic and evolving environment kindled his appreciation for the ‘start-up vibe’ and led him to embrace the constant interplay of technology within the sector. His fascination for technology extends to software development, programming, and advising on tech stacks in the industry.
From Employee to Entrepreneur
Throughout his career, Carlo has been instrumental in the growth of numerous hotel chains, handling everything from integrating hotels into groups to establishing entirely new chains. This dynamic and evolving environment kindled his appreciation for the ‘start-up vibe’ and led him to embrace the constant interplay of technology within the sector. His fascination for technology extends to software development, programming, and advising on tech stacks in the industry.
In 2018, this enthusiasm for embracing change and seeking out new opportunities led him to found Baten Strategy | Revenue Management Services. His boutique consulting firm reflects Carlo’s philosophy of partnership, becoming a part of his clients’ team, fully investing in their success. He firmly believes that the success of his clients is his success, and he works tirelessly to ensure they achieve their objectives.
Get in Touch
Connect with Carlo
Are you ready to embrace the digital future of hospitality? Carlo Batenburg is here to guide your business through the complexities of the industry, providing tailored strategies and insights that align with your unique objectives. Don’t hesitate to reach out to Carlo; together, let’s turn challenges into opportunities and forge a new path to success in the dynamic world of hospitality
Data, Technology, and Commercial Goals - The Interconnected Triad
Central to Carlo’s approach is his belief in the interconnectedness of Data, Technology, and Commercial goals, forming the three pillars that guide his work in the hospitality industry. He sees these elements as a dynamic triad that is becoming increasingly intertwined in our increasingly digital age. Data offers the insights necessary to make informed strategic decisions, while Technology provides the tools to harness those insights effectively. Commercial goals, particularly in revenue management, are the driving force that puts these insights into action. In Carlo’s view, these elements are inextricably linked, each enhancing the other to create a synergy that drives business success.
He views this convergence as not just a trend but an evolution in the industry, a reality that modern businesses must embrace to stay competitive. With his strong grasp of these three components and the intersections among them, Carlo is able to anticipate industry changes and equip his clients with the strategies they need to thrive in an ever-evolving landscape. His proficiency in harnessing the power of this triad ensures that Baten Strategy delivers solutions that are not only responsive to current market conditions but also forward-looking, securing long-term success for his clients.
Beyond his professional endeavors, Carlo is a dedicated partner to Stefanie and a devoted father to his two boys, Daan and Jens. Their support and love provide a constant reminder of the importance of balance in life, keeping him grounded amidst the ever-changing tides of the industry.
Based in Amsterdam, Carlo contributes to the city’s vibrant hospitality sector, his commitment to staying on the cutting edge of industry trends ensuring his clients stay ahead of the curve. Carlo’s synthesis of data, technology, and commerce in the hospitality industry, coupled with his client-centered approach, make him an invaluable ally in the world of hospitality consulting.”
Get in Touch
Connect with Carlo
Duis cursus, massa a ornare mattis, dui mi pretium mauris, allc dictum purus erat eget magna. Nunc nulla turpis, eleifend non scelerisque egestas, rutrum accumsan mi. In hac habitasse plat dictumst Etiam quis ipsum justo.